AMP
For this assignment we were asked to create a new name and image for the Medicine Hat College's Students Association's newspaper, formerly known as "Express This". The origin of the name AMP comes from the word amplifier. Amplifiers are used to boost audio signals for instruments, microphones and other pieces of audio equipment. I chose to incorporate the word "AMP" with that idea that the paper would be used to amplify the voice of the students, faculty and staff through this monthly publication. The images for the cover of AMP are intended to interpretate student life. Images such as macaroni and cheese, handwritten looseleaf paper, and dirty dishes will help depict the idea of student life.

aodbt
adobt is a premiere architectural and interior design firm in Saskatchewan, with offices in Saskatoon, Prince Albert, and Moose Jaw. They've established a solid reputation with province-wide projects that range from educational and financial to industrial and medical facilities. While employed at Kinetic Design, I was given the task of refreshing their corporate identity to reflect their evolving business.

Play
In my final year as a student at Medicine Hat College, the southern chapter of GDC Alberta approached each one of us to brand an event (formerly known as "CreateAThon") that put creative professionals in a teams to develop creative visual communication solutions for various charitable organizations within a 24-hour period.

After looking at various objects around a room, I finally ended up staring at my iPod and saw the triangle. I then put two and two together with the word "Play", it's double meaning (1. forward motion, 2. engaging in an activity for enjoyment), and the symbol that coincides with the word.

As Ira Lee prepared to release his latest album this past December, I was given photography to work with that held the idea that different styles and Ira's ecclectic personality were what made him a successful artist. Knowing that "My Favorite Songs By Me" was filled with folk raps, varied producers and rare subject matter, I chose to use a simple type treatment that would hold a piece of commercial exposure, yet also include a rainbow of bright colours that would help describe that mostly positive tone of the composition.

Vibe - Black Tie Bingo
Saskatoon City Hospital's Black Tie Bingo is an annual charity event that raises money for hospital equipment through sponsorships, silent auctions and bingo prizes.

The theme for the 2010 Black Tie Bingo was to freshen up the look of the event and execute a club-esque brand that would help attract a younger demographic. We were asked to create a name and execute branding that would be applicable for all different types of collateral (i.e.: program, table card, posters, invitation, and more).

Vibe was developed while employed at Kinetic Design.

Interactive Media and Performance - interactivemediaandperformance.com

While employed with OH Media in Regina, Dr. Charity Marsh (Canada Research Chair in Interactive Media and Performance in the Faculty of Fine Arts at the University of Regina), approached us to create a website that would be interactive and would have the ability to showcase work and give a feeling of realism and subtly express hip-hop.

Site Design & Concept by your's truly.
Flash ActionScripting by Isaac Wong.

Ira Lee (Microsite) - iraleeiswack.com

Ira approached me to create a microsite that stayed true to his vision and held an insightful view into his creative world. From showing pictures of himself as a youngster to handwritten headlines to using a colour palette that is as colourful as his personality, this simple, yet expressive site effectively conveys everything about Ira's past, present and future with great optimism.